Blogging is a great way to generate leads for your SaaS startup, grow an audience for your product, and gain trustworthiness in your community.

When you are starting out, it can be hard to find topics to write about. Let's brainstorm some ideas.

Show Evidence For or Against a Common Belief

For example, "A/B testing is useless!" or "A/B testing is critical!"

The more polarizing your topic, the more people will come to defend their opinion. You'll also get more links to your post from people arguing for or against your conclusion.

Just take care not to anger your customer base.

Write about the Latest Updates in Your Industry

Pick one of the most surprising or counterintuitive events in your niche and write about it.

Did a competing SaaS provider achieve a billion-dollar valuation against everyone's expectations? Or maybe the opposite: Highly praised Startup X lost their unicorn status?

Either way, your unique perspective as a participant in the industry makes for interesting news.

Who are the Top 10 Most Influential People in Your Industry or Niche?

Write about how each of them inspired you, contributed to your company's growth, and promoted your personal growth. What did you learn from them?

This is worth 10 posts, then you can do a longer post summarizing your ideas across all of them.

Use Meetings as Starting Points for SaaS Blog Topics

Use meetings with your team, users, and potential customers as seeds for blog posts. These meetings can contain lots of specialized information most other SaaS bloggers don't talk about. That lets you stand out in the flood of internet noise.

You can record standup meetings or video conferencing calls using Otter.ai, then extract interesting parts from the auto-generated transcription.

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Check out Part 2 for more ideas!

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