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Should You Use Social Media to Market Your SaaS Company?
1

Should You Use Social Media to Market Your SaaS Company?

Business
Published or Updated on
March 3, 2022
/
1
min read

Social media is a powerful tool for any software business. You can use it to promote your product, engage with customers, and get feedback from users.

However, like any powerful tool, it's a double-edged sword.

Let's explore some upsides and downsides of this marketing channel.

Upsides

  • It's inexpensive. If you don't have the budget for an ad campaign or the patience to climb the Google rankings, social is the way to go.
  • You can leverage social proof. As you grow your following, users will notice how everyone else is following you and view you as a trustworthy software brand. This boosts your growth on the platform.
  • It's easy to find your audience on social media. For example, you can use social listening to discover conversations about your brand and industry, which are marked by hashtags.

Downsides

  • An aggressive social media marketing campaign can yield results, but the ROI is often much lower than for other marketing methods.
  • You're building on rented land. Unless you've chosen a decentralized social media network, you're at the mercy of the platform's rules and algorithms. One minor slip and you could lose an entire audience.
  • It's easy to get distracted. While checking your business' TikTok account, you'll see the all singing, all dancing creators of the digital world tempting you into their rabbit hole. The Fix: Delete all social media apps from your phone. Just check your business' social media accounts on your desktop and set a time limit. Track your time with Toggl and use commitment devices like Beeminder to stay on course.

Nancy Todd
Digital Sorceress

Imaginator. Reality TV fanatic. Troublemaker. Lifetime student. Ambivert. Recovering carrot cake addict.

Should You Use Social Media to Market Your SaaS Company?
1

Should You Use Social Media to Market Your SaaS Company?

Business
Published or Updated on
Mar 3
/
1
min read

Social media is a powerful tool for any software business. You can use it to promote your product, engage with customers, and get feedback from users.

However, like any powerful tool, it's a double-edged sword.

Let's explore some upsides and downsides of this marketing channel.

Upsides

  • It's inexpensive. If you don't have the budget for an ad campaign or the patience to climb the Google rankings, social is the way to go.
  • You can leverage social proof. As you grow your following, users will notice how everyone else is following you and view you as a trustworthy software brand. This boosts your growth on the platform.
  • It's easy to find your audience on social media. For example, you can use social listening to discover conversations about your brand and industry, which are marked by hashtags.

Downsides

  • An aggressive social media marketing campaign can yield results, but the ROI is often much lower than for other marketing methods.
  • You're building on rented land. Unless you've chosen a decentralized social media network, you're at the mercy of the platform's rules and algorithms. One minor slip and you could lose an entire audience.
  • It's easy to get distracted. While checking your business' TikTok account, you'll see the all singing, all dancing creators of the digital world tempting you into their rabbit hole. The Fix: Delete all social media apps from your phone. Just check your business' social media accounts on your desktop and set a time limit. Track your time with Toggl and use commitment devices like Beeminder to stay on course.

Nancy Todd
Digital Sorceress

Imaginator. Reality TV fanatic. Troublemaker. Lifetime student. Ambivert. Recovering carrot cake addict.