Setting up a system for gathering feedback on your SaaS product is a critical component of growing your business.

It can be as simple as asking for feedback at the end of an experience, such as when they churn, or it can be more complicated with features like private messaging and surveys. You can also have a feedback button on your website, which displays a form the user can fill out and submit.

Collecting Feedback Ensures You Build the Right Features for Your SaaS Product

Even after your initial user interviews, which have established that you are indeed solving a problem that exists, you'll want to provide a way for customers to let you know what features they want to see next.

Dan Martell suggests asking your early adopters for feedback on planned features. Early adopters immediately recognized the value of your product and have better insight into where the market is going, so they're unlikely to recommend features that don't have long-term value.

They're also helpful in giving honest feedback on whether the features you just rolled out are nothing short of amazing.

Email surveys and questionnaires are a convenient way to collect this feedback. They are less time-consuming than in-person interviews and allow you to ask for feedback on specific aspects of your product.

Here are some tips on how to conduct an email interview:

• Send a brief introduction to introduce yourself and the purpose of the interview.
• Provide a list of questions for your respondents to answer. Arrange them logically.
• The email should be short, concise, and clear so that the customer can easily understand what they need to do.
• Make sure you give them enough time to answer all the questions so they don't feel rushed or pressured.

‍

‍