A low barrier to entry means that you will have an easier time starting your business and getting your name out there. However, it also means it will be harder for you to succeed.

This is because everyone else will find it easy to start a similar business, flooding the market with competition. Bootstrapped solopreneurs and large companies alike may try to duplicate your product if it's a hit.

For example, low-code and no-code tools lower the barrier to entry for creating software products. There are programs, courses, mentors and even incubators designed to help software entrepreneurs get their businesses up and running quickly.

Unfortunately, these resources also make it more likely that someone out there is building a product similar to yours. The faster someone can start a business, the less likely they are to:

• Run out of money.
• Get discouraged.
• Get distracted.
• Burn out.
• Procrastinate.

Content creators and marketers will make sure everyone knows about these tools, programs, and courses that will help you "start business X".

If you want your business to succeed, take into consideration how easy it will be for others to start their own businesses in the same niche or industry. If it's easy for them, then it will be hard for you to succeed unless you have an advantage elsewhere, like network effects: habit-forming features that help you capture a large percentage of the market shortly after launch so that subsequent competitors cannot switch enough of your users to their platform.

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